Lead Nurturing

I want to design a lead nurturing strategy.

Included in this training

  • 6 lessons to strengthen the coordination between marketing and sales strategy
  • 1 workshop dedicated to the use of LinkedIn Sales Navigator

  • Lesson 1: Why conduct a nurturing campaign?
  • Lesson 2: Determine the priority objectives of your nurturing strategy
  • Lesson 3: Determine the target of your nurturing strategy
  • Lesson 4: Use the right tools to find the right contacts
  • Lesson 5: Define your editorial line
  • Lesson 6: Design a successful nurturing sequence
  • Lesson 7: Measure the performance of your nurturing campaign
  • Lesson 8: Learn about ABM strategy