Included in this training

• 6 lessons to learn how to build step by step your own content strategy
• 2 workshops dedicated to learn how to use Google Analytics and to design a production schedule

• Lesson 1: Determine your priority objectives
• Lesson 2: Determine your target
• Lesson 3: Measure your strengths
• Lesson 4: Define your editorial line
• Lesson 5: Organize your Content Factory
• Lesson 6: Measure and optimize your strategy