Laetitia Aymard,
Marketing and Communication Director at Primagaz

Primagaz: helping an energy supplier to promote the advantages of gas

Primagaz is one of the leading distributors of gas and biogas in France. Every day, the company supplies natural gas to its customers: individuals, companies, professionals and local authorities not connected to the natural gas network.

Our story in 3 figures


items produced
per year


organic keywords


Editorial Committee meeting
per week

The objective

Convince new customers to choose Primagaz as their energy supplier.

Primagaz was looking for a partner capable of producing educational content that answers the questions its customers have.

The energy sector suffers from a lack of knowledge among its users.

The goal was to improve customer engagement by offering topics tailored to each stage of the conversion funnel.

Laetitia Aymard,

Laetitia Aymard,
Marketing and Communication Director,

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Each time you were able to adapt, in terms of objectives, in terms of company culture or in terms of sector.

Our support

To propose a customized solution to accelerate the production of content.

To meet Primagaz’s ambitions, we developed a customized support system to quickly produce quality content.

We jointly compiled and analyzed the perception that the field teams had of the customers’ needs, to translate it into local speech that would speak to our prospects.

On that basis, an SEO audit was conducted to identify the strongest search potentials. We then built a coherent and useful energy guide.

Adrien Cresci,

Adrien Cresci,
Content Strategist Lead,

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What was key to our successful collaboration was understanding the ecosystem, respecting the issues of all stakeholders, from the supplier to the gas distributor.

We developed an engaging relational strategy in 4 steps

with Primagaz employees.

Internal and external
SEO audit

Selection of themes
and definition of the editorial strategy

Content creation
60 articles in 2020


Favorite content

Primagaz: creation of the "Energy Choice Guide".

Energy is neither an easy subject nor even a “favorite” purchase. However, the choice of heating method is compulsory and impacts the daily life of all households. We developed for Primagaz “the energy choice guide”. This guide was designed to share the knowledge needed at each stage: from discovering the energy to choosing the installation.

This content items helps answer customer questions and provides a clear answer.

Laetitia Aymard,

Laetitia Aymard,
Directrice Marketing et Communication,

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60 contents to improve my SEO and skyrocket my conversion rates.