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Antoine Wintrebert,
Digital Marketing Manager at MACIF

MACIF: a content factory to obtain the best positions on Google.

MACIF is a French company that supports more than 5.4 million subscribers and members. Its offer is organized around 3 poles: non-life insurance, health/providence and finance/savings.

Our story in 3 figures

+89%

of off-brand SEO traffic
in 12 months

+300

content
products

13

priority keywords
in position zero

The goal

Build a close relationship with its customers.

To support its SEO strategy, MACIF was looking for a partner capable of intensifying its content production while maintaining a high level of expertise to meet the needs of its customers.

The challenge was to align the stakeholders (lawyers, experts, partners…) to find a sustainable model.

Antoine Wintrebert,

Antoine Wintrebert,
Digital Marketing Manager,
MACIF

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Our editorial community is in place and our SEO strategy is bearing fruit.

Our support

Produce +100 contents per year thanks to a Content Factory.

We have been supporting MACIF for 3 years on the design, writing and production of more than 150 SEO optimized contents per year.

For this we have developed, in partnership with Semji, an SEO strategy and set up a Content Factory. The Content Factory is our methodology that guarantees the production of quality content in large quantities.

This system has enabled MACIF to be referenced in the first position on Google on more than 13 priority keywords and to obtain +89% of off-brand SEO traffic in just 1 year.

Emma Moulin,

Emma Moulin,
Content Strategist,
YouLoveWords

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To federate several stakeholders around content production, we developed a structuring methodology: the Content Factory.

We have developed a content production strategy in 4 steps

Semantic and technical analysis
in partnership with the SEO agency Semji

Scheduling of the editorial calendar
and definition of themes

Production of 100+ new content items
and optimization of existing content

Analysis and optimization
of content performance

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Favorite content

How to fill in an amicable accident report?

Antoine’s favorite bit of content is the article “How to fill out an amicable accident report?”. This content provides the rules to follow when filling out a report in case of an accident and provides a report in pdf format.

This useful format allows us to meet a real user need, it is also in 1st position on Google with 3.3K search hits monthly.

Antoine Wintreber,

Antoine Wintreber,
Responsable Marketing Digital,
MACIF

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